Booker's Bourbon Price Increase

Discussion in 'The CP Saloon' started by 57Strat, Dec 13, 2016.

  1. 57Strat

    57Strat ...................

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    Beam Suntory is increasing Booker's MSRP to $99.99 in 2017 and going from six releases per year to four. Good time to buy before the price adjustment.
     
  2. MoeCizlak

    MoeCizlak Built for comfort

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    Any reason why? This makes me sad.
     
  3. Jamie76

    Jamie76 Member

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    Bottles sit on the shelves here for months at $55. I'm sure they assume by increasing the price, bourbon groupies will associate that with premium so they'll buy it. After all, everyone knows bourbon only gets good once it breaks that $100 mark ;)
     
    Craig A. Soncrant, Scap and 57Strat like this.
  4. 57Strat

    57Strat ...................

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    Sad indeed.

    They believe it is undervalued in the current market and are leaving money on the table. A good bourbon that is always available at a reasonable cost, especially when on sale. Looks like those days will be gone shortly.
     
    Last edited: Dec 15, 2016
  5. AVB

    AVB Jesus of Cool, I'm bad, I'm nationwide

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    A good read on the subject. I've known Lew for a few years.
    Linky
     
    tone-ny likes this.
  6. oke&coke

    oke&coke Shut up baby I know it!

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    I don't have any Booker's and I think the price here is already over $50, but always been that way. Will have to look at getting one.
     
  7. Brickhouse

    Brickhouse J.C. Newman owes me royalties.

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    Booker's is fine. At $55-$70 it's probably worth it. At $100, I have no reason to buy it ever again. Way too many great bourbon's out there for half as much, and every bit as good.
     
    MadMonk likes this.
  8. tomthirtysix

    tomthirtysix Wishing I was as cool as Phil

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    Yeah, this is disappointing. I'll grab a couple bottles today, and then goodbye.
     
  9. Breedy

    Breedy Busted

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    First it was Elmer T Lee, then it was WL Weller, now it's Eagle Rare and Booker's
     
    Last edited: Jan 3, 2017
    MoeCizlak likes this.
  10. MadMonk

    MadMonk Well-Known Member

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    It's over $80.00 in my area. Hate to see what it goes up to.
     
  11. CMontoya79

    CMontoya79 Newb Le professional!

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    I just got an email for people to enter a chance to buy a bottle of Bookers Rye at 299 at a local spot in Denver.
     
  12. MadMonk

    MadMonk Well-Known Member

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    I've read it's excellent. Group buy! ...oh wait...:confused:
     
  13. Napa_Smokes

    Napa_Smokes Well-Known Member

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    Booker's is on sale here for $60 ish a bottle. If I drank bourbon I'd probably buy a few.
     
  14. AVB

    AVB Jesus of Cool, I'm bad, I'm nationwide

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  15. DePasta

    DePasta Stop it! That tickles!

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    yep, but they plan on still increasing the price but in increments.....
     

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