Hi Guest - Come check out all of the new CP Merch Shop! Now you can support CigarPass buy purchasing hats, apparel, and more... Click here to visit!
here...
Bottles sit on the shelves here for months at $55. I'm sure they assume by increasing the price, bourbon groupies will associate that with premium so they'll buy it. After all, everyone knows bourbon only gets good once it breaks that $100 mark
They believe it is undervalued in the current market and are leaving money on the table. A good bourbon that is always available at a reasonable cost, especially when on sale. Looks like those days will be gone shortly.
Booker's is fine. At $55-$70 it's probably worth it. At $100, I have no reason to buy it ever again. Way too many great bourbon's out there for half as much, and every bit as good.