Walmart to carry fine wines

[Gonz]

Wal-Mart announced that, on January 1, 2008, it will begin offering
customers a new discount item - Wal-Mart's own brand of wine.

The world's largest Retail chain is teaming up with Ernest &Julio Gallo
Winery of California to produce the spirits at an affordable price, in
the $2- $5 range.

Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart
brand into their shopping carts, but "there is a market for inexpensive
wine," said Kathy Micken, professor of marketing at University of Arkansas,
Bentonville. She said, "But the right name is important."

Customer surveys were conducted to determine the most attractive name
for the Wal-Mart wine brand. The top surveyed names in order of popularity were:


10. Chateau Traileur Parc
09. White Trashfindel
08. Big Red Gulp
07. World Championship Riesling
06. NASCARbernet
05. Chef Boyardeaux
04. Peanut Noir
03. I Can't Believe it's not Vinegar
02. Grape Expectations
01. Nasti Spumante

 

[NullSmurf]

#3 is my favorite!

 

[CalixEros]

I gotta vote 6 or 7, either one should be a winner!!

 

[Maggs44]

What, no Boons Farm?

 

[Rob_k]

What, no Boons Farm?

I think they already sell that product.

 

[Razorback]

I vote for #6! Classic! :laugh:


Nick

BTW, the University is in Fayetteville. :thumbs:

Kathy Micken, professor of marketing at University of Arkansas,
Bentonville.