Arturo Fuente Seconds Information
The following letter was sent to all of our Fuente and Newman retailers this week regarding the sale of fake Arturo Fuente Seconds:
April 6, 2000
Dear Tobacconist Friends:
We are sure you are aware that we do not offer "Arturo Fuente" Seconds for sale. If any Arturo Fuente cigar we produce is not up to our rigid Fuente standards, that cigar is either destroyed at our factories or it is given to our employees for their personal consumption.
I am taking this opportunity to remind you of this fact, because it has come to our attention that some retailers are offering to sell to their customers supposed "Arturo Fuente" Seconds, especially Hemingway Seconds. We assure you that if anyone offer to sell you "Arturo Fuente" Seconds whether they be Hemingway or any other Arturo Fuente cigars, the products are counterfeits, not Arturo Fuente cigars.
These phony cigars can easily defame the reputation of our handmade cigars which we cannot allow to happen. We have achieved the recognition of producing the Number One sought after cigars in America, because of our diligence and passionate dedication to quality, and we shall not allow unscrupulous merchants to besmirch our reputation. Therefore, to maintain our good name and in order to protect the loyal consumers of the cigars that bear our family name, we are undertaking, as of today, the following policy:
ANY TOBACCONIST WHO WE DISCOVER IS MISLEADING HIS/HER CUSTOMERS BY OFFERING ANY CIGAR THAT HE/SHE CLAIMS TO BE AN "ARTURO FUENTE" SECOND OR ANY OTHER COUNTERFEIT ARTURO FUENTE CIGAR, WILL IMMEDIATELY BE ELIMINATED AS AN AUTHORIZED ARTURO FUENTE RETAILER AND WILL NOT BE ELIGIBLE TO PURCHASE ANY ARTURO FUENTE CIGARS IN THE FUTURE.
Unfortunately, we have to establish this policy due to the severity of this widespread problem. As an honest, scrupulous tobacconist, we are sure you understand why we are initiating this new policy. If anyone offers you "Arturo Fuente" Seconds or any other counterfeit Arturo Fuente cigar, please bring this matter to our attention as soon as possible.
We look forward to maintaining our mutually beneficial relationship with you now and in the future.
Cordially,
Carlos Fuente, Sr. and Carlos Fuente, Jr.