Gary,
This marketing technique you mentioned. Are you saying the Cubans are selling inferior product, and using the aging schtick to encourage purchases? Looking for clarification. In a sense, a sort of "if you can't fix it, feature it"?
Yes & Yes...but inferior may be a harsh way of saying it. The fact is that they ship everything they produce for the most part...the great, good, not so good, and bad product. The aging of tobacco before production is slowly getting shorter and shorter. The "time old tradition" of CC has been stretched a bit over the years...especially during the cigar boom. Don't think for one minute that they didn't rush product to market to capitalize on the new smokers with more money than experience. Now we are paying the price for tabacco not put to the side to be aged for 3-5-8 years for future "ready-to-smoke" cigars.
Dan, this is a widely believed opinion and is nothing new..and hotly debated....the degree of it's depth lies within the person experiencing this time line. Talk to people in their 70s & 80s and they'll give you an earfull about this. Tell one of these fellows that you just bought a box of CC but they have to be aged first before you can enjoy them, the first thing they will say is "why do you have to do that?" The older I get, the more I believe in this ideal because I am shedding the romance and just centering on the smoking.
So when you mentioned the concept of, "if you can't fix it, feature it"...you be the judge...how many reviews do you read about a CC saying "what a great smoke, good to smoke now and enjoy." It's more like "Habanos S.A. recommends this cigar age for an additional 2-3 years to release it true natural taste."
But with the way things are now, do we have a choice? The Fuentes do it...Pepin Gargia is doing it and with more companies coming out with premium and super premium cigars doing it...it seems to me that this has become a business model that the buying public warmly embraces. There will hardly ever be a decision about the final merits of a CC.
Where do I get my money back when that box of 5yo cigars I was told to age still taste like crap? :laugh:
I'm just making an observation that the industry is different today than it was 20 years ago.