This articles and research have been going on for decades and in over a vast number of subjects. It has also been stated that someone with little to no experience can detect flavors that more educated palates missed.
It is all subjective. I have tried some cheap wine that was great, some expensive wine that was all hype and I would never drink again. I can say the same about cigars, beef, beer, bourbon, scotch, vodka, cereal, and just about anything else that we buy and consume.
It goes back to the Drink/smoke what you like and can afford.