Maybe I got a dud, but I was in the shop a few months ago and got to talking with one of the guys there, he was telling me about this smoke and how it was rolled by Pepin for them. He gave me one to try but I ended up tossing it after about 1/3 of it was gone. I had high hopes for it as well, but I just couldn't enjoy it for some reason. Apparently, there are a lot of people out there that like them, I guess I'm just not one of them. I'll probably try at least one more before I completely write them off though.