So how did #77 become.....

[Seanohue]

the shark? Curious to know how it got that name.

 

[Tapewormboy]

From Moki's awesome site:
"This is a prototype of what was to become the Añejo No.77 (aka "Shark"). A handfull of these were given out at CFC 2001. This cigar was actually made and named because of Marvin Shanken (Cigar Aficionado owner). Carlito named it for him because he loved it so much when he gave it to him on a visit to his office. Thus he called it the Shanken Shark."

http://www.vitolas.net/displayimage.php?pos=-165