The new crown XR

[chiefmd]

So I was at Specs and I see this purple crown XR box. Apparently it's now "rare" because it has whiskey from the LaSalle distillery. I kind of feel like it undermines my other bottle now haha. How many rares will they think of to try to market this stuff.

 

[thechenman]

As long as consumers buy into it...they'll just keep labeling stuff "rare"...plus...it's easier to justify price markups when the tipple is "rare".