Wal-Mart's World'o'Wines
BENTONVILLE, ARK (AP) -- Some Wal-Mart customers soon will be able to sample a new discount item: Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E & J Gallo Winery of Modesto, California, to produce the spirits at an affordable price, in the $2-5 range. While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She said: "The right name is important."
So, here we go: the top 12 suggested names for Wal-Mart Wine.
1. Chateau Traileur Parc
2. White Trashfindel
3. Big Red GulpGrape Expectations
4. Domaine Wal-Mart "Merde du Pays"
5. NASCARbernet
6. Chef Boyardeaux
7. Peanut Noir
8. Chateau des Moines
9. I Can't Believe It's Not Vinegar!
10. World Championship Riesling
11. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with white (possum) and red meat (squirrel).
BENTONVILLE, ARK (AP) -- Some Wal-Mart customers soon will be able to sample a new discount item: Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E & J Gallo Winery of Modesto, California, to produce the spirits at an affordable price, in the $2-5 range. While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She said: "The right name is important."
So, here we go: the top 12 suggested names for Wal-Mart Wine.
1. Chateau Traileur Parc
2. White Trashfindel
3. Big Red GulpGrape Expectations
4. Domaine Wal-Mart "Merde du Pays"
5. NASCARbernet
6. Chef Boyardeaux
7. Peanut Noir
8. Chateau des Moines
9. I Can't Believe It's Not Vinegar!
10. World Championship Riesling
11. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with white (possum) and red meat (squirrel).
