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The Hillbilly Steaks BBQ, Rib Shack TM

Joined
Jan 2, 2006
Messages
2,478
Hey there Cigar Pass crew, whats up???

I hope everyone is doing well! The past year or so, my time on the site has really taken a back seat to life in general. Hahah, I guess that is what happens when you have twins. I’ve also been busier at work, but no complaints. Life has been great and I love being a dad to my little girls.

As many of you probably remember, I used to be pretty active on here especially on topics that included cooking and BBQ. The name Hillbilly Steaks is from my side business which many of you have been customers in the past, especially with the Jerky. For the past year or so, I really haven’t been making and selling jerky at all. I have made a couple small batches and hooked up a few people who have ordered from me before, but I haven’t had my website active or sold publicly for quite some time. I just haven’t had the time to devote to it like I used to. My business also started getting a lot bigger then what I could handle, and was not really able to do it as a “side business” anymore. So anyways, that is why my website hasn’t been active and I haven’t been really selling anything. Hahah, if anyone really cares.

So to the point of this thread. Lately I have really been thinking seriously about getting my business going again, except this time going all out and making it a full time gig. This is a really big step for me, and a bit of a gamble. It means walking away from my profession that currently provides well for my family, and it’s a job that I really enjoy. But no risk, no reward right?

I have always felt like the internet forums, whether it be one for motorcycling or cigars have always been a great tool for not only developing friendships, but to also get opinions from large groups of people. Hell, the name Hillbilly Steaks came from a “name the business” contest I had on a motorcycle forum when I first got started. So I come to you guys today to hopefully get some constructive feedback on what I am planning to do and what you think about it.

Its no surprise to anyone that the restaurant business is one of the riskest businesses out there. That makes perfect sense to me though, because most restaurants have not only a large amount of overhead costs that have to be met, but you also have long hours of operation, many many employees to keep track of –most of which end up being low wage workers i.e., waitresses, dish washers, etc. Its no wonder restaurants are a difficult business. What I am planning on doing is cutting out all the fat, and just making a highly efficient, very low over head, and in the end….very profitable style of restaurant.

The Hillbilly Steaks BBQ, Rib Shack [sup]TM [/sup].

It will be set up as a drive thru type service, and possibly have an outdoor area to eat for the summer months, or in the evenings. Maybe some picnic tables, etc. The biggest thing about this is keeping things SIMPLE!!! I believe my success rides on this heavily. The more complicated you make things, the more worries you have, and the more cost will be involved.
For the menu, I would obviously offer BBQ Ribs…possibly 2 different styles. Baby back ribs done my way with the dry rub, and then maybe have the option of doing the Kansas City Style Spare ribs that are smoked and then finished on the grill and slathered in sauce. When I make my baby back ribs, I don’t normally put sauce on them, but I know better then to not offer a rib option that have sauce on them. Now besides the ribs, I would probably only offer one or two other main courses. Maybe BBQ Chicken and Sausage, and Brisket and pulled pork on the weekends. The list of side items would be very small as well. Probably some really good fresh cut French fries to go with the ribs, with the option of some baked beans or BBQ Slaw. The biggest thing about the menu/food is making sure that the food you offer is 100% authentic wood smoked BBQ, and that it is AWESOME!!! Not mediocre food that you eat and say, “oh, that was pretty good”. It HAS to make people step back and say holy shit, that is good stuff. Then they run to tell all their friends etc. Food Quality is Critical.

I just think having an overly complicated menu just takes away from items that you make that are very good and creates complexity to your system. The beauty of this is that once I have the “system” designed, it will be very easy to replicate. Expanding to new locations when I am ready, like my hometown.

In addition to the Rib Shack, I would also offer a catering service and probably once a month or on weekends during the summer offer special items that aren’t on the menu like authentic made Jamaican Jerk Chicken, etc.

Sorry to be long winded about this, believe me I could get WWAAAYY more in detail. But I wanted to offer the over view to you guys to read and give me some opinions and feedback.

Thanks for taking the time
Erick

btw, I know this is related to food and might have been better in the Food/BBQ Forum, but I really wanted to get more people to read this and give feedback.
 
Send me the linky for the 'Jamaican Jerk Chicken' and More Jerky!!

<Having a piece I type!>
 
that sounds delicioius, there are places almost like what you say being showed all the time on the Food Network and they seem to do good even when they are in rual out of the way places.
good luck to you in your endevor but is there any chance of Beef Ribs in that menu, beef ribs are not found in many BBQ spots and there are very tasty. i know i go to this lil shop near my home only because they have Beef Ribs

my .02 cents
 
that sounds delicioius, there are places almost like what you say being showed all the time on the Food Network and they seem to do good even when they are in rual out of the way places.
good luck to you in your endevor but is there any chance of Beef Ribs in that menu, beef ribs are not found in many BBQ spots and there are very tasty. i know i go to this lil shop near my home only because they have Beef Ribs

my .02 cents

Hey, its a rib shack. Might not be a bad idea to offer beef ribs as well. :thumbs:
 
Hey Eric!! Long time no see! Glad to hear all is well, and I wish you luck in whatever you decide to do!!
 
BBQ is regional, very regional, so if Beef Ribs are rarely found in your area, don't bet the farm on them. I think you are exactly on track but would seriously consider Brisket/pulled pork as opposed to chicken.

KISS, Keep It Simple Stupid is the right was to go and I believe it is important to offer items they can't easily fix at home. It is difficult for the average person to make really good ribs and really good brisket/Pulled Pork at home. They don't have the time, equipment or knowledge for the most part and it will just be easier to get it from you.

Pretty much anybody that grills at all can turn out a halfway decent piece of chicken so if you plan on chicken, you are competeing with their own cooking and they are going to like theirs better than yours or you will get, 'This is good but Uncle Bob can make better!"

Obviously you can test the market and if something sells, fix it more often and more of it.
 
Woo hoo Eric! Good luck with it bro and don't forget the rolls! :D
 
BBQ is regional, very regional, so if Beef Ribs are rarely found in your area, don't bet the farm on them. I think you are exactly on track but would seriously consider Brisket/pulled pork as opposed to chicken.

KISS, Keep It Simple Stupid is the right was to go and I believe it is important to offer items they can't easily fix at home. It is difficult for the average person to make really good ribs and really good brisket/Pulled Pork at home. They don't have the time, equipment or knowledge for the most part and it will just be easier to get it from you.

Pretty much anybody that grills at all can turn out a halfway decent piece of chicken so if you plan on chicken, you are competeing with their own cooking and they are going to like theirs better than yours or you will get, 'This is good but Uncle Bob can make better!"

Obviously you can test the market and if something sells, fix it more often and more of it.


Good points mang! I'm trying to keep my family life in consideration here. to make brisket and pork properly you are looking at cooking times of at least 8 hours, more like 10-12. Now that's not saying its out of the question, but I definitely agree with what you are saying. I had considered offering different styles of wings served out of the smoker. They are easy to do and fantastic!!! that might be all the mixing up I need to do.

as for regional, dude in my case its all out the window. I'm in BBQ mecca where I'm at. They all serve the same shit, the same way. In my opinion, I gotta offer up different stuff then local, and to compete...it better be damn good.

which it is, of course :laugh:

thanks for the comments guys!!!
 
Eric,
You make jerky! Hell better get that shit, dried out, because I got an order coming!! Nothing like homemade jerky!!
Trust me, the stuff I have to try to chainsaw my teeth through that they sell over here in iraq, I wouldn't cram down the enemies throat trying to choke them to death!!!!
Make more jerky, I'm ordering, I'm Buying, I'm paying!!!
PanheadJay
New thought, Hmmmm, what ya think guys?
Gars & jerky!
 
Bah! You still owe me a Road Kill Grill review so I wanna see that on the menu.
 
Hey Erick,
I think it's a great idea. And while Steamboat makes good points, I know a lot of people who don't eat beef or pork but will eat chicken. If your ribs are half as good as the jerky, I can't wait to try them! By the way, I'm out of jerky. Please make more soon. :thumbs:

It was great meeting you and the family. I'm almost definitely going to be heading up to VIR sometime in the early fall. I'll keep you posted.
 
Congrats on the new venture! Now, I just need to figure when I'm gonna head that way to give it a try.


:cool:
 
Good Luck! It sounds like a great idea and you obviously have a passion for BBQ so you should do great.
 
Hey Erick!

Sounds like you've got a plan. I would definitely try to offer some sort of bread item, especially if you're going to have sauce. Gotta sop up the extra with something. :D

All the best!
 
Location?

Are you going to be a destination for people to reach. ( I feel like going to Hillbilly Steaks) or a lot of foot traffic where people can stop in and try that hillbilly place?
 
Eric,
You make jerky! Hell better get that shit, dried out, because I got an order coming!! Nothing like homemade jerky!!
Trust me, the stuff I have to try to chainsaw my teeth through that they sell over here in iraq, I wouldn't cram down the enemies throat trying to choke them to death!!!!
Make more jerky, I'm ordering, I'm Buying, I'm paying!!!
PanheadJay
New thought, Hmmmm, what ya think guys?
Gars & jerky!

I might know a guy who can help you out.... :whistling:


Bah! You still owe me a Road Kill Grill review so I wanna see that on the menu.

still have some and it is pretty damn good stuff. I am going to make some wings this weekend, I will season some up and let you know.


Hey Erick,
I think it's a great idea. And while Steamboat makes good points, I know a lot of people who don't eat beef or pork but will eat chicken. If your ribs are half as good as the jerky, I can't wait to try them! By the way, I'm out of jerky. Please make more soon. :thumbs:

It was great meeting you and the family. I'm almost definitely going to be heading up to VIR sometime in the early fall. I'll keep you posted.

Looking forward to passing you :laugh:


Location?

Are you going to be a destination for people to reach. ( I feel like going to Hillbilly Steaks) or a lot of foot traffic where people can stop in and try that hillbilly place?

yep, around the Triad area of NC to start. I would eventually like to open one up in the resort area near where I grew up...place called Okoboji, Iowa
 
Congrats Eric!

While completely scary it's one of those things that you have a passion for and will always wonder "what if" had you not given it a shot.



BBQ is regional, very regional, so if Beef Ribs are rarely found in your area, don't bet the farm on them. I think you are exactly on track but would seriously consider Brisket/pulled pork as opposed to chicken.

I believe it is important to offer items they can't easily fix at home.

I completely agree with this. Sticking to the BBQ style that people in your area are used to is very important and maybe on occasion offer something else as a "weekly special" (one week chicken, one week sausage, etc...)

Also, keeping with the "simple" theme and Steamboat's point of only offering items that people can't easily make at home.

I'd suggest some basic sides like fries / potatoes, corn bread and develop a KILLER cole slaw recipe that nobody else has that will be 1/2 the reason to come (the other 1/2 being the ribs).

Good luck bro!

~Mark

ps - pm coming
 
Hey, Erick, good to see you posting again...

The idea sounds solid and I can attest that your fare is very tastey. I wish you the best and I'll be sure to drop by once you're open and I'm on the right coast again. :thumbs:
 
BTW, let me know when its ready, I will drive to NC. The Mrs. wants to go back to the Outer Banks.
 
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