AVB
Jesus of Cool, I'm bad, I'm nationwide
With beer sales flat or slightly declining AB is looking to other things.
Anheuser-Busch Inc. will become the master U.S. distributor for three of Vermont Spirits' vodkas available in the northeastern United States, the firms said Monday.
The three vodkas --Vermont Gold, Vermont Gold Vintage and Vermont White super-premium --are sold in Vermont, Connecticut, Massachusetts, Rhode Island and other select markets.
Beginning in June 2007, select A-B wholesalers in New England will begin distributing the brands. Vermont Spirits will continue to oversee marketing for the vodkas. The deal allows for potential limited equity holding in the future, according to a release.
Vermont Gold and Vermont Gold Vintage are distilled from maple sugar. Most vodkas are produced from grains like rye or wheat.
"Our vodka is distilled using the distinctive water, sugar and traditions that can only be found in the local heritage and ecology of northern New England," Duncan Holaday, president and founder of Vermont Spirits, said in a statement. "I'm happy to be able to share our vodka with even more consumers through Anheuser-Busch's strong wholesaler network."
A-B recently completed an agreement with Margaritaville Spirits to distribute Margaritaville Tequila in Massachusetts.
According to a release, the St. Louis brewer is in the process of testing a limited portfolio of premium spirits in targeted markets in the Northeast.
Anheuser-Busch Inc. will become the master U.S. distributor for three of Vermont Spirits' vodkas available in the northeastern United States, the firms said Monday.
The three vodkas --Vermont Gold, Vermont Gold Vintage and Vermont White super-premium --are sold in Vermont, Connecticut, Massachusetts, Rhode Island and other select markets.
Beginning in June 2007, select A-B wholesalers in New England will begin distributing the brands. Vermont Spirits will continue to oversee marketing for the vodkas. The deal allows for potential limited equity holding in the future, according to a release.
Vermont Gold and Vermont Gold Vintage are distilled from maple sugar. Most vodkas are produced from grains like rye or wheat.
"Our vodka is distilled using the distinctive water, sugar and traditions that can only be found in the local heritage and ecology of northern New England," Duncan Holaday, president and founder of Vermont Spirits, said in a statement. "I'm happy to be able to share our vodka with even more consumers through Anheuser-Busch's strong wholesaler network."
A-B recently completed an agreement with Margaritaville Spirits to distribute Margaritaville Tequila in Massachusetts.
According to a release, the St. Louis brewer is in the process of testing a limited portfolio of premium spirits in targeted markets in the Northeast.
