The biggest applications when it was first introduced 3+ years ago, during an Investors conference in Great Britain, were to be cell phone screens, iPods screens, PDA screens, etc....small stuff. It was billed as a more rugged/inexpensive replacement to the present screens being used...but that proved to be a bit of a stretch. If memory serves correctly, the screen was actually more fragile and the protector that sandwiched it was paramount to it's working correctly. I think that hampered the touch screen applications back then. But once this was worked out, it was supposed to withstand occasional drops and issues like that. Then as the technology progressed and the clarity proved to be better as the screens got bigger, the TV applications were mentioned.
What struck me as puzzling at the rollout was that the potential investors weren't throwing money at it like I thought would happen (if you believed the inventor's claims)...I guess too many got burnt in previous IPOs. Then I heard, when it wasn't able to be privately funded to continue the research, they sold the partial rights to some major Mfgs of electronics....Sanyo, Sony, Panasonic. So many names were thrown out there, it was hard to discern what was true and what wasn't.