When many of the preeminent cigar makers fled Cuba after the revolution, they took their brand names with them and rolled cigars in Miami and elsewhere under those brands. Castro's government continued to use them as well.
The result has been alot of legal wrangling, with one set of companies' trademarks recognized only in the US, and Habanos SA's identical trademarks recognized everywhere else.
A few companies have bought most of those US rights so that when the embargo is lifted, they will be able to sell Havana (it's not just a place, also an adjective) cigars in the US.
In the case of Altadis, which purchased an interest in Habanos SA in recent years, they will be able to sell directly those brands which they own (Montecristo, RyJ, H. Upmann, etc.).
Swedish Match, which bought General Cigar (owners of Bolivar, Partagas, LGC, Punch, Hoyo, and others in the US) a few years ago, will, IMO, license those brands to Altadis when the time comes.
edited for spelling...
Now aren'tcha sorry you asked?
