If someone raves or recommends a certain cigar, I "may" try one.  For me, what that means is if I am in the B&M and I see said cigar...I may pick one or two up based on price point.  At that point I may go looking for a review to see what I may be in store for.  Other than that, if I like it I may want to buy a box, but its going to be different for everyone.
That said, I've only bought one box, it was on something that was reviewed and that I had yet to try.  Totally against my statement above.  The whole box cost me like $35 shipped, and for that price it was worth a shot.  I honestly like them, and I doubt I'll find any ever again, but thats just me. Are they "superb"?  No.  Are they better than the average "yard gar"...I think so,  but you might hate em.  
I don't try to be a "reviewer" though because I don't think I am qualified yet to do so.  But I don't look at a review and say "wow...I need to buy a box based on that.."....or therefore even one.  I suppose it goes the opposite way with the negative...if someone says "omg this was horrible" than I am less likely to to consider it for a purchase...but isn't it that way with everything in life?