moki
el Presidente
Glad someone asked as I can't figure the "futures thing" for the life of me.
Lets see if I can get this right from the interviews that I heard.
Pete will be selling "Master Cases" of 500 cigars. These master cases can contain any variety of boxes from 5 count to 100 count and will be individually numbered. The combination of box counts can be custom ordered.
Each box will be sold on a futures price of approx 25% less than the MSRP. When the line becomes 'retail', the cigars will be sold at full MSRP.
The idea comes from the French wine industry where bottles can be bought back by retailers and sold at a higher price because of good reviews or better vintage.
I would hope that Pete would come in and comment and correct any errors that I've made, but this is my layman's understanding of how the process works.
Here's Pete:
http://silocigars.blogspot.com/2009/04/tatuaje-event-news-and-interview-with.html