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Booker's Bourbon Price Increase

57Strat

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#1
Beam Suntory is increasing Booker's MSRP to $99.99 in 2017 and going from six releases per year to four. Good time to buy before the price adjustment.
 

57Strat

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#4
Any reason why? This makes me sad.
Sad indeed.

They believe it is undervalued in the current market and are leaving money on the table. A good bourbon that is always available at a reasonable cost, especially when on sale. Looks like those days will be gone shortly.
 
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oke&coke

Shut up baby I know it!
#6
I don't have any Booker's and I think the price here is already over $50, but always been that way. Will have to look at getting one.
 

Brickhouse

J.C. Newman owes me royalties.
#7
Booker's is fine. At $55-$70 it's probably worth it. At $100, I have no reason to buy it ever again. Way too many great bourbon's out there for half as much, and every bit as good.
 
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