You know what, I was totally off. I was checking my records and it looks like the last one I bought was $14, the $17 I was thinking of was the UTS which were $16.85 to be exact. I have seen them at the 16-18 range though and I think if you've got to try one, its not a bad price being that they really only come out once a year.
My local is Drapers, luckily, I work 2 blocks from them. The BTL actually sit for a while (over a week on the counter) at Drapers because most of the people who shop there have had em, and don't really like em. Opus fly out almost as soon as they come in and Anejos take a little longer. NOTHING out in Strasburg, though there is a shop in Winchester, I've only been there once and it was fairly new at the time.
Interesting because it must depend from store to store but this past holiday season, they didn't get any maduro hemingways except the UTS, only a box of the BTL's, and 3 boxes total of Anejos. They usually get Opus in 3-4 times a year and Anejos maybe twice a year with the Hemingways(BTL, UTS, Maduro) only at Xmas time.