psyktek
Frugal Old Fart!
Starbucks
Mason's take on Starbuck's. Be sure to remember Jackie Mason's voice as you read.
If I said to you, "I have a great idea for a business. I'll open a whole new type of coffee shop. Instead of charging 60 cents for coffee, I'll charge $2.50, $3.50, $4.50, and $5.50. Not only that, I'll have no tables, no chairs, no water, no free refills, no waiters, no busboys, serve it in cardboard cups, and have the customer clean it up for 20 minutes after they're finished."
Would you say to me, "That's the greatest idea for a business I ever heard! We can open a chain of these all over the world!"
No, you would put me right into a sanitarium. And it's burnt coffee! It's burnt coffee at Starbuck's, be honest about it. If you get burnt coffee in a coffee shop, you call a cop. You say, "It's the bottom of the pot. I don't drink from the bottom of the pot. But when it's burnt at Starbuck's, they say, "Oh, it's a special roast. It's a special bean from Argentina..."
The bean is in your head!!! I know burnt!!! You want coffee in a coffee shop, that's 60 cents. But at Starbuck's, if it's Café Latte: $3.50, Creamier: $4.50. Caffe Suisse: $9.50. For each French word, another $4.00.
Why does a little cream in coffee make it worth $3.50? Go into any coffee shop; they'll give you all the cream you want until you're blue in the face.
40 million people are walking around in coffee shops with pitchers of cream: "Here's all the cream you want!" And it's still 60 cents. You know why? Because it's called "coffee." You want cinnamon in your coffee? Ask for cinnamon in a coffee shop; they'll give you all the cinnamon you want. Do they ask you for more money because it's cinnamon? It's the same price for cinnamon in your coffee as for coffee without cinnamon - 60 cents, that's it.
But not in Starbucks. Over there, it's Cinnamonnier - $9.50. You want a refill in a regular coffee shop, they'll give you all the refills you want until you drop dead. You can come in when you're 27 and keep drinking coffee until you're 98. And they'll start begging you: "Here, You want more coffee?"
Do you know that you can't get a refill at Starbucks? A refill is a $1.50, 2 refills, $4.50, 3 refills, $19.50. So, for 4 cups of coffee - $35.00.
Truer words were never printed!
Mason's take on Starbuck's. Be sure to remember Jackie Mason's voice as you read.
If I said to you, "I have a great idea for a business. I'll open a whole new type of coffee shop. Instead of charging 60 cents for coffee, I'll charge $2.50, $3.50, $4.50, and $5.50. Not only that, I'll have no tables, no chairs, no water, no free refills, no waiters, no busboys, serve it in cardboard cups, and have the customer clean it up for 20 minutes after they're finished."
Would you say to me, "That's the greatest idea for a business I ever heard! We can open a chain of these all over the world!"
No, you would put me right into a sanitarium. And it's burnt coffee! It's burnt coffee at Starbuck's, be honest about it. If you get burnt coffee in a coffee shop, you call a cop. You say, "It's the bottom of the pot. I don't drink from the bottom of the pot. But when it's burnt at Starbuck's, they say, "Oh, it's a special roast. It's a special bean from Argentina..."
The bean is in your head!!! I know burnt!!! You want coffee in a coffee shop, that's 60 cents. But at Starbuck's, if it's Café Latte: $3.50, Creamier: $4.50. Caffe Suisse: $9.50. For each French word, another $4.00.
Why does a little cream in coffee make it worth $3.50? Go into any coffee shop; they'll give you all the cream you want until you're blue in the face.
40 million people are walking around in coffee shops with pitchers of cream: "Here's all the cream you want!" And it's still 60 cents. You know why? Because it's called "coffee." You want cinnamon in your coffee? Ask for cinnamon in a coffee shop; they'll give you all the cinnamon you want. Do they ask you for more money because it's cinnamon? It's the same price for cinnamon in your coffee as for coffee without cinnamon - 60 cents, that's it.
But not in Starbucks. Over there, it's Cinnamonnier - $9.50. You want a refill in a regular coffee shop, they'll give you all the refills you want until you drop dead. You can come in when you're 27 and keep drinking coffee until you're 98. And they'll start begging you: "Here, You want more coffee?"
Do you know that you can't get a refill at Starbucks? A refill is a $1.50, 2 refills, $4.50, 3 refills, $19.50. So, for 4 cups of coffee - $35.00.
Truer words were never printed!
