One of my very first cars had a Gonzaga sticker in the back windshield. This was early 90s, before they were "good". Back when they'd get into the bracket as a double digit seed and then cause a little havoc. They seemed like a plucky underdog, so I decided to root for them.
Little did I know the sticker in the windshield was actually for a HS in Washington DC.
Once they became a powerhouse, it was a little less fun to root for them. I have no actual tie to the school (especially with the bootleg sticker) so it felt bandwagony. I'll watch come tournament time but have little rooting interest outside of my bracket.