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I've been foiled !!
Looks like the owner has something to hide...or maybe they just enjoy privacy.
Looks like the owner has something to hide...or maybe they just enjoy privacy.
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The black band project
- Thread starter Pittsey
- Start date
MX
Some may call me....Tim?!?
Way to go Super Sleuth.
Just watched the last episode, they were pretty funny, if nothing else.
T
Branded Evolution and Camacho Cigars Team Up to Achieve Unprecedented Buzz in Cigar Industry Through Online Branded Entertainment Series and Social Media Campaign
Sixty-three Percent of Participants Watched Entire Four-Part Branded Entertainment Series
NEW YORK, May 6 /PRNewswire/ -- Branded Evolution, a digital agency specializing in online branded entertainment, today announced "The Black Band Project," an integrated marketing campaign launched with leading cigar manufacturer Camacho Cigars, exceeded its sign-up goals by more than 500 percent.
"For an industry that does not take well to technology, the campaign outperformed our most optimistic goals for traffic and conversion," said Dylan Austin, Camacho's director of marketing. "This success was due in large part to an engaging series of episodic content that drove 63 percent of initial viewers to watch the entire four-part web series."
Camacho first conceived the concept for "The Black Band Project" in late 2008 and Branded Evolution was hired to develop, produce and distribute the online content. PlaceVine, a web-based brand integration service that connects marketers to top branded entertainment opportunities, facilitated the connection between the two companies.
The campaign objectives for Camacho included the creation of an engaging, opt-in viral marketing campaign, a successful permission-marketing opportunity that would double their age-verified electronic and home mailing lists, and an outlet to sample newly released products. A four-part web-series was created without mention of Camacho until the final "reveal" episode. The viewers followed the satirical Independent Cigar Review Bureau, a fictional agency, whose sole purpose was to educate the world about cigar selection, as they used humorous, guerilla-style tactics to enlighten three characters that represented the most common cigar misconceptions.
"We wanted to create content that would not only entertain viewers, but would also make them feel as if they were actually a part of 'The Black Band Project' and compel them to watch the entire series," says Gino Tomac, Branded Evolution's creative director who co-wrote and co-produced "The Black Band Project" with HLG Films, the producers of the critically acclaimed web series Break a Leg.
The distribution strategy was conceived to reach the everyday, adult cigar smoker. "Our plan utilized the power of Tremor Media's targeted reach and in-banner video ad technology, coupled with a social media angle targeting cigar-industry influencers and aficionados. This pushed the campaign to appropriate outlets, allowing it to take on a life of its own in front of our ideal audience," explains Dave Ford, managing partner of Branded Evolution.
From day one, the campaign captivated the cigar industry and generated sweeping buzz across the country, with thousands of cigar enthusiasts discussing who was behind "The Black Band Project" on social media outlets, including Twitter, Facebook, and cigar-industry message boards and blogs.
To view the video case study and all "The Black Band Project" episodes please visit: http://www.blackbandproject.com.
Camacho Cigars (http://www.camachocigars.com) founded in 1961 by Simon Camacho, was acquired by the Eiroa family in 1995. Now part of the Oettinger Davidoff Group, Camacho Cigars is one of the key players in the international cigar market. The flagship Camacho brand, made at Rancho Jamastran in Danli, Honduras, is comprised of 9 premium and super-premium line extensions: (Super-Premium: Diploma, 10th Anniversary Corojo, Liberty Series, Triple Maduro, Select)(Premium: Corojo, Coyolar, Havana, SLR). Camacho Cigars also has 7 core brands, including Baccarat The Game, America's #1 selling premium cigar. For more information, please visit www.camachocigars.com.
Branded Evolution (http://www.brandedevolution.com) is a digital branded entertainment agency that works retainer-free, providing high-value, cost-effective marketing solutions to national advertisers. They create fresh, online entertainment using brand-integrated web video, or by coordinating sponsorship and/or product placement in pre-existing content. Branded Evolution also develops strategic distribution plans that can guarantee viewership by using measurable in-banner video advertisements. They manage brand-to-consumer interactions on popular social media platforms such as Twitter, Facebook, and Myspace, and through outreach to relevant social media influencers. Branded Evolution is comprised of a talented sales force from traditional and new media and is led by Founder and Managing Partner, Dave Ford. The company is based in New York City.
For more information, please visit www.brandedevolution.com or call 212-388-9123.
PlaceVine (http://www.placevine.com) is a web-based information service that facilitates brand integration transactions across film, television, and the web. We connect content producers that have opportunities for product placement and paid sponsorships, to agencies and brands seeking these opportunities. With marketer licenses starting at $145 per month per user, PlaceVine democratizes access to brand integration opportunities for a wide variety of brands, public relations agencies, media buyers, product placement firms and interactive agencies, among others. PlaceVine's web-based Brand Integration Service takes the costs out of monitoring, accessing and managing integration deals, freeing brands and agencies to execute a greater number of high-impact, multi-platform marketing programs. PlaceVine is led by experienced Co-Founders Adam Erlebacher and Greg Neichin, both of whom previously held senior management roles at successful venture-backed technology startups. PlaceVine won The 2007 Wharton Venture Award and has received financing from NYCSeed and leading angel investors. The company is based in New York City and Los Angeles. For more information, please visit www.placevine.com or call 646-248-6607.
SOURCE Branded Evolution
Sixty-three Percent of Participants Watched Entire Four-Part Branded Entertainment Series
NEW YORK, May 6 /PRNewswire/ -- Branded Evolution, a digital agency specializing in online branded entertainment, today announced "The Black Band Project," an integrated marketing campaign launched with leading cigar manufacturer Camacho Cigars, exceeded its sign-up goals by more than 500 percent.
"For an industry that does not take well to technology, the campaign outperformed our most optimistic goals for traffic and conversion," said Dylan Austin, Camacho's director of marketing. "This success was due in large part to an engaging series of episodic content that drove 63 percent of initial viewers to watch the entire four-part web series."
Camacho first conceived the concept for "The Black Band Project" in late 2008 and Branded Evolution was hired to develop, produce and distribute the online content. PlaceVine, a web-based brand integration service that connects marketers to top branded entertainment opportunities, facilitated the connection between the two companies.
The campaign objectives for Camacho included the creation of an engaging, opt-in viral marketing campaign, a successful permission-marketing opportunity that would double their age-verified electronic and home mailing lists, and an outlet to sample newly released products. A four-part web-series was created without mention of Camacho until the final "reveal" episode. The viewers followed the satirical Independent Cigar Review Bureau, a fictional agency, whose sole purpose was to educate the world about cigar selection, as they used humorous, guerilla-style tactics to enlighten three characters that represented the most common cigar misconceptions.
"We wanted to create content that would not only entertain viewers, but would also make them feel as if they were actually a part of 'The Black Band Project' and compel them to watch the entire series," says Gino Tomac, Branded Evolution's creative director who co-wrote and co-produced "The Black Band Project" with HLG Films, the producers of the critically acclaimed web series Break a Leg.
The distribution strategy was conceived to reach the everyday, adult cigar smoker. "Our plan utilized the power of Tremor Media's targeted reach and in-banner video ad technology, coupled with a social media angle targeting cigar-industry influencers and aficionados. This pushed the campaign to appropriate outlets, allowing it to take on a life of its own in front of our ideal audience," explains Dave Ford, managing partner of Branded Evolution.
From day one, the campaign captivated the cigar industry and generated sweeping buzz across the country, with thousands of cigar enthusiasts discussing who was behind "The Black Band Project" on social media outlets, including Twitter, Facebook, and cigar-industry message boards and blogs.
To view the video case study and all "The Black Band Project" episodes please visit: http://www.blackbandproject.com.
Camacho Cigars (http://www.camachocigars.com) founded in 1961 by Simon Camacho, was acquired by the Eiroa family in 1995. Now part of the Oettinger Davidoff Group, Camacho Cigars is one of the key players in the international cigar market. The flagship Camacho brand, made at Rancho Jamastran in Danli, Honduras, is comprised of 9 premium and super-premium line extensions: (Super-Premium: Diploma, 10th Anniversary Corojo, Liberty Series, Triple Maduro, Select)(Premium: Corojo, Coyolar, Havana, SLR). Camacho Cigars also has 7 core brands, including Baccarat The Game, America's #1 selling premium cigar. For more information, please visit www.camachocigars.com.
Branded Evolution (http://www.brandedevolution.com) is a digital branded entertainment agency that works retainer-free, providing high-value, cost-effective marketing solutions to national advertisers. They create fresh, online entertainment using brand-integrated web video, or by coordinating sponsorship and/or product placement in pre-existing content. Branded Evolution also develops strategic distribution plans that can guarantee viewership by using measurable in-banner video advertisements. They manage brand-to-consumer interactions on popular social media platforms such as Twitter, Facebook, and Myspace, and through outreach to relevant social media influencers. Branded Evolution is comprised of a talented sales force from traditional and new media and is led by Founder and Managing Partner, Dave Ford. The company is based in New York City.
For more information, please visit www.brandedevolution.com or call 212-388-9123.
PlaceVine (http://www.placevine.com) is a web-based information service that facilitates brand integration transactions across film, television, and the web. We connect content producers that have opportunities for product placement and paid sponsorships, to agencies and brands seeking these opportunities. With marketer licenses starting at $145 per month per user, PlaceVine democratizes access to brand integration opportunities for a wide variety of brands, public relations agencies, media buyers, product placement firms and interactive agencies, among others. PlaceVine's web-based Brand Integration Service takes the costs out of monitoring, accessing and managing integration deals, freeing brands and agencies to execute a greater number of high-impact, multi-platform marketing programs. PlaceVine is led by experienced Co-Founders Adam Erlebacher and Greg Neichin, both of whom previously held senior management roles at successful venture-backed technology startups. PlaceVine won The 2007 Wharton Venture Award and has received financing from NYCSeed and leading angel investors. The company is based in New York City and Los Angeles. For more information, please visit www.placevine.com or call 646-248-6607.
SOURCE Branded Evolution