Through the 1970s and 1980s, Montecristo continued to rise in popularity among cigar smokers and firmly entrenched itself as one of Cuba's top selling cigar lines. The Montecristo No. 4 is, itself, the most popular cigar in the world market.
In 2004, another new edition to the regular line was made with the Edmundo, a large robusto-sized cigar, named for the hero of Dumas' The Count of Monte Cristo, Edmond Dantès.
Montecristo is also regularly chosen to be featured in Habanos SA's annual Edición Limitada selection of cigars with a darker vintage wrapper and there are numerous limited edition releases of special Montecristo cigars for special occasions, anniversaries, the annual Habanos Festival, charities, etc.
In 2007, a cigar called the Edmundo Dantes Conde 109 was released as a part of Habanos' regional edition series. It uses a Montecristo blend and is believed to have a different name because of trademark right problems in Mexico.
