His first guess was they're really rich and they don't know what to do with their money.
That's not my answer.
I thought about it and I thought there were two answers in my case, which are closely related.
My first line of thought went like this: a $20 cigar probably ins't twice as good as a $10 cigar. So economically there is no justification for it. But the $20 cigar might have a certain thing to it, like the perfect blend of wrapper and shape, that you just can't find in any other cigar, that you'e willing to pay the extra for. Eash person has their special cigars they're willing to pay more for; a good example would be plenty of people pay extra for the Padron high end stuff, but thing the Zino Platinums are a waste of money.
The other train of thought was that cigars are like any other hobby in that there is a progression. You might start out putting a set of $20 Wal-Mart chrome hubcaps on your ride and thinking it looks sweet. A while later you are on a message board discussing the relative merits of two sets of rims that cost about $2000 a set. As you get more advanced into a hobby, you just start to spend more money on it and your tastes progress I guess.
So what's your answer to the $20 question?
That's not my answer.
I thought about it and I thought there were two answers in my case, which are closely related.
My first line of thought went like this: a $20 cigar probably ins't twice as good as a $10 cigar. So economically there is no justification for it. But the $20 cigar might have a certain thing to it, like the perfect blend of wrapper and shape, that you just can't find in any other cigar, that you'e willing to pay the extra for. Eash person has their special cigars they're willing to pay more for; a good example would be plenty of people pay extra for the Padron high end stuff, but thing the Zino Platinums are a waste of money.
The other train of thought was that cigars are like any other hobby in that there is a progression. You might start out putting a set of $20 Wal-Mart chrome hubcaps on your ride and thinking it looks sweet. A while later you are on a message board discussing the relative merits of two sets of rims that cost about $2000 a set. As you get more advanced into a hobby, you just start to spend more money on it and your tastes progress I guess.
So what's your answer to the $20 question?